And in particular, our espresso blend is scoring great,” notes Klingen. Our second release was rated much higher compared to the first release. “We were very positively surprised with the score. Speaking of which, Northern Wonder conducted a coffee tasting with Q graders, licensed professionals who evaluate coffees based on specialty coffee standards. The new SKUs, priced between €4.49 and €5.29 for 250g of grounds or 10 capsules, are cost-competitive with many private-label coffees and those from big chains like Starbucks, and cheaper than most specialty coffee. Klingen says almost all manufacturing steps for the beanless coffee are outsourced to partners: “We do one step (related to particle size optimisation) in-house, as this requires equipment specifically built for creating our Coffee Free Coffee products.” “We use the same source of caffeine as the majority of caffeinated beverage (like cola and energy drinks) manufacturers are using.” However, we set ourselves a target to not use tropical ingredients and the use of synthetic caffeine fits best for now.” says Klingen. “Of course, this was and still is a dilemma for us, since we prefer to have a natural source of caffeine. It opted for the former because all the natural sources come from tropical plants, like coffee, cocoa and tea. Northern Wonder uses a synthetic caffeine source, which is molecularly identical to naturally-derived caffeine. And the pods are made from plant-based composites, eschewing the need for aluminium or plastic and making them home-compostable. The products are available in caffeinated and decaf blends (the decaf filter grounds also feature dandelion root). The filter blend comprises lupin beans, barley, rye, chickpeas, chicory and blackcurrant while the capsules contain lupin, barley, rye, fig, chickpea, chicory, carob and blackcurrant. And some small changes were made on ingredient use.” Non-coffee ingredients “We succeeded in this by changing some pre-roasting processing steps for one ingredient, and we made changes in the roasting profiles of various ingredients. “Our second release shows strong improvements in strength and body and is much more coffee-like,” Klingen, who is Nothern Wonder’s CEO, tells Green Queen. While its products have been available online for a year now, the Albert Heijn listing coincides with a move from an R&D phase to mass-market penetration (it plans to stock its coffees in another leading European retailer soon), and a revised formulation with an enhanced flavour profile. The Coffee-Free Coffee pods and filter grounds are the second iteration of the startup’s original lineup, which now also includes online-exclusive espresso-style grounds.įounded in 2021 by David Klingen, Bas Franse, Andreas Giel and Onno Franse, Northern Wonder uses a combination of non-tropical ingredients to make what it calls a “deforestation-free” coffee alternative. 5 Mins Read Dutch food tech brand Northern Wonder has made its retail debut with four beanless coffee products at supermarket chain Albert Heijn in the Netherlands.
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